About tetra4D

The Adobe & tetra4D Relationship

In 2010 Adobe selected tetra4D as their exclusive partner trusted to continue to serve Adobe’s Acrobat users who rely on the 3D PDF technology they introduced in 2004. Today tetra4D is proud to be an Adobe Gold Technology Partner, leading the market as the only authorized provider of native 3D PDF technology solutions for Adobe. Rapid on-going delivery of new 3D PDF products to the market continues to grow the thriving ecosystem of customers around the globe who depend on 3D PDF for sharing their valuable 3D data securely with anyone, anywhere with the free Adobe Reader. The 3D PDF/E format is quickly becoming a universal standard across major arms of government, global commercial organizations, and the massive supply chains that support them.

Learn more about Adobe PDF standards

“tetra4D has done an excellent job of creating advanced functionality for Acrobat users with the development of the 3D PDF Converter.”

-Kirk Gould, Director, Acrobat Engineering, Adobe

Our Mission

tetra4D's mission is to help our customers unlock the value of their 3D data for use in downstream workflows in the ubiquitous 3D PDF format. A large, part of our mission is to ensure that the 3D PDF format thrives as an open standard for secure 3D data exchange, collaboration, and lifecycle archival and retrieval of engineering data.

We are focused on the following goals:

1. Providing the next generation technology to current users of Acrobat 3D and Acrobat Pro Extended.
2. Helping customers leverage their 3D assets downstream in the secure 3D PDF format.
3. Helping customers author rich, interactive technical publications published to the 3D PDF format so they can be shared with anyone, anywhere.
4. Working with ISO and other standards organizations, large aerospace and defense manufacturers and governmental agencies in the continued development and deployment of 3D PDF, the PRC data format, and PDF/E as open standards.

Greg Baker
President

Greg has over 15 years of experience bringing new products to market within the PLM industry. Most recently Greg developed and managed Adobe's PLM partner strategy. Greg successfully developed strategic partnerships with key PLM software providers. Greg also managed the operational planning of Adobe migration of Adobe's 3D technology to Tech Soft 3D. Upon successful completion of Adobe's divestiture, Greg left Adobe and founded tetra4D.

Prior to Adobe, Greg spent eight years with Autodesk. At Autodesk he held various positions in business development, sales and channel development. Greg launched many of Autodesk's key manufacturing programs, including the launch of Autodesk's PDM products in the Americas, development of Autodesk's first global partner sales training program, and the Inventor Certified Implementation Expert Program. Prior to Autodesk, Greg managed the reseller channel in the western United States for SDRC.

Greg also recently retired after 20 years in the United States Marine Corps Reserve. First as a helicopter pilot and later as Air Officer for the 4th Tank Battalion, Greg saw first-hand how war fighters in the field relied on technical publications to maintain aircraft and combat vehicles. Greg has a clear vision of how powerful 3D PDF will be in aiding in the maintenance and repair of these systems no matter where on earth those war fighters and their equipment are deployed.

Craig Trudgeon
CTO

Craig joins tetra4D as Chief Technical Officer and a co-founder. Craig is widely recognized as a domain expert and thought leader in the reuse of 3D data for downstream manufacturing and support processes. With this background, he has been a featured speaker at many conferences including COE, SAP Aerospace Summit and Siemens PLM World.

Craig received his advanced degree in Aeronautical Engineering from the University of Sydney. He spent 15 years with Boeing, first in his native Australia, then Europe and later in Seattle, where he led the development of next generation product lifecycle, configuration management, and MBD based process planning solutions. Craig was integral to the deployment of several enterprise processes and systems that allowed Boeing to leverage their 3D CAD assets downstream. For his work in this space, he received the Boeing Systems Integration Process & Tools (SIP&T) Visionary Award in 2008.

Craig most recently spent time at Right Hemisphere where he served as the Enterprise Solutions Director, responsible for providing the expertise required to penetrate the aerospace manufacturing, service, and support markets. Craig led the company in successful technical engagements with many fortune companies, including Boeing, BAE, Northrop, Saab, Spirit, Airbus, Vought and Siemens.

Khaled Moussa
Vice President of Sales - EMEA

Khaled Moussa joins tetra4D as our Vice President of Sales and Marketing for EMEA. Khaled has over 28 years of experience in the CAD/CAM/CAE end PLM industries. Most recently, Khaled was with Adobe where he managed Adobe's strategic relationships with Siemens PLM, Dassault Systemes and PTC.

Prior to Adobe, Khaled served as the President of Business Development for TTF Group. TTF Group was purchased in 2006 by Adobe and their 3D CAD data import and export technology became part of the Acrobat 3D product line. Before joining TTF, Khaled spent over 15 years with Unigraphics Solutions (now Siemens PLM) in various leadership positions in solution engineering, product marketing, and product management.

Based in Lyon, France, Khaled works closely with our solution resellers and with Adobe to bring integrated 3D PDF-based solutions to the European market.

 
Advisory Board

Robert Palioca, President
Ideate, Inc.

Bob Palioca is a trusted advisor to the management team of tetra4D. In the past 20 years, Bob led two of Autodesk's most successful value-added resellers. He is regularly consulted by his peers in the VAR channel for best practices in VAR operations, marketing, profitability and growth. Both of Bob's companies have successfully developed software products for the AEC market as integrated plug-ins within Autodesk products. His very successful Arch-T product was eventually sold to Visio (now part of Microsoft). Tetra4D relies heavily on Bob's expertise to develop our emerging strategies for AEC and Building Information Management (BIM).

Ron Fritz, CEO
Tech Soft 3D, Inc.

Ron Fritz is the CEO of Tech Soft 3D, which provides the data translation software that powers our 3D PDF Converter plug-in for Acrobat Pro X. Ron is a key advisor to tetra4D management, with many years as an executive in the CAD translation market and a management acumen that grew Tech Soft 3D from start-up to an established company with many years of consistent, profitable growth. Ron's experience bringing existing technology spun off from Autodesk to market will help tetra4D do the same with Adobe technology.

Steven Prast, President
EOS Solutions Corporation

Steve Prast, founder of EOS Solutions, brings a unique industry perspective to the Tetra 4D advisory board. Steven had been a recognized thought leader for many years in in the area of 3D Model Based Definition and Digital Manufacturing. Steve and his extended team play an active role in helping tetra4D define the product roadmap for 3D PDF Converter and tetra4D's overall market strategy. Prior to founding EOS Solutions, Steve spent many years delivering services for Dassault Systemes.

Open Standards 

Our Commitment
Tetra4D^™ is committed to actively participating in the continued development of PDF, PDF/E and PRC as open standards. Read about the open standards initiatives relevant to exchanging engineering data in PDF for manufacturing, building and geospatial workflows. Find out more about the various open standards related to PDF and PRC below.

PDF - ISO Standard 32000-1
PDF is a formal open standard known as ISO 32000-1 that is maintained by the International Organization for Standardization. ISO 32000-1 specifies a digital form for representing electronic documents so that users can exchange and view electronic documents independent of the environments in which they were created, viewed or printed. With more than one billion PDF files in existence today, ISO 32000-1 protects the integrity and longevity of the PDF format and access to the data stored within by corporations and governments worldwide. Learn more about ISO 32000-1.

PDF/E - ISO Standard 24517
ISO recognized an additional need to reliably exchange engineering documentation and securely distribute intellectual property. ISO established the PDF/E standard to provide an open standard for engineering data exchange and a platform for change management across multiple systems and database types. This standard is intended to reduce costs associated with expensive, proprietary viewers and formats, and distributing and archiving paper long- term.

PRC - ISO DIS 14739
The PRC (Product Representation Compact) data structure is a highly-compressible, accurate BREP data structure that enables display and interaction with Product Manufacturing Information (PMI), and is supported within Adobe^® Acrobat^® and the free Adobe^® Reader^®. Adobe released control of the PRC data format to ISO and published the specification. In 2009, AIIM www.aiim.org. established a working group to continue developing the PRC data structure as part of the PDF/E standard. PRC continues to be rapidly embraced by the standards community and the aerospace industry as a robust, neutral file format for 3D engineering data exchange and long-term data archival and retrieval. To learn more, read AIIM FAQ's.